The Makers, Business & Arts project builds bridges between creative makers, art, business and tourism. The programme develops offers for overarching collaboration, promotes the development of creative locations and is committed to the expansion of creative tourism. To this end, it works in the three sub-projects Tourism:creative, Makerhubs and Economy:creative.

Creatives are predestined as partners for innovation and transformation processes. In order for the cultural and creative industries to become the research and development department of medium-sized businesses, offers for cross-industry collaboration are being developed. In addition, artistic thinking and processes are to become effective in research and development processes at an early stage.

In addition to the development of the Stadtwirtschaft als Kreativhof, eight maker hubs with very different profiles are being created in the Kulturregion: from culinary arts to crafts and design, textiles to digital technologies. In these “creative hubs” designers, artists, researchers and companies meet in workshops.

From looking to participating: Guests of the Capital of Culture and region experience culture not only as observers, but can also grasp cultural heritage with their hands: whether in woodturning, lace-making or baking stollen together. Surprising encounters, the discovery of places beyond classic tourist paths and, above all, one’s own creativity are to be stimulated.